"Box office" Di Canio has everyone at Sunderland buzzing

Paolo di Canio already has Sunderland identities buzzing about the potential of his impact.

Paolo di Canio already has Sunderland identities buzzing about the potential of his impact.

One former Sunderland employee of distinction was asked by The Journal what the new man had brought to the club.

“He’s box office, isn’t he?” came the reply. “Whatever you think of him, you can’t take your eyes off him.

“He’s a leader and whatever happens at the end of the season he’s bought himself time with that result on Sunday.”

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