Championship league champions AFC Bournemouth have signed a sponsorship deal with Vitality, reports, www.sportspromedia.com/. The Cherries have sealed a three-year deal with the health and Life Insurance Company.

Bournemouth commercial director Rob Mitchell said: "A partnership with a brand of the scale of Vitality is fantastic for the club and all of our supporters.

"Their commitment to sport and encouraging more people to be healthy really set them apart as a potential sponsor. We look forward to a long and successful partnership."