Long-established department store Beales is kicking off a second consecutive year of sponsorship with AFC Bournemouth, reports www.fcbusiness.co.uk
Beales Department Stores is extending its relationship with the Premier League club by continuing as official partner of AFCB's Community Sports Trust.
The store, established in the town in 1881 and still trading on the original site, is sponsoring the Bournemouth region of Premier League Kicks for the 2018/19 season.
Cherries defender Tyrone Mings is club ambassador for Premier League Kicks, a nationwide initiative which enables Bournemouth to offer free football to thousands of youngsters in a safe environment.
Beales chief executive officer Tony Brown said: "Beales is very much at the heart of the community and as a long-established business in Bournemouth we wanted to continue supporting an important project giving something back to that community.
"Our philosophy as a family department store group is to serve Bournemouth and the surrounding areas well and by sponsoring the Cherries' Premier League Kicks programme we are helping the Cherries do exactly the same.
"It encourages young people to get involved in playing sports in the evenings, which sees them benefit from a healthier lifestyle, improved well-being and, most importantly, offers them a safe environment to enjoy themselves."
AFC Bournemouth commercial director Rob Mitchell said: "We are so pleased to have our town's iconic department store Beales back on the Cherries team for a second season.
"Our two brands are synonymous with Bournemouth and it is excellent that we should work together this season.
"Beales staff will have the opportunity to engage and volunteer in the Bournemouth Premier League Kicks sessions and will be advertising at Vitality stadium."
