Bournemouth boss Eddie Howe rates Josh King among his best ever signings.

The Norwegian has been in rich goalscoring form since being asked to spearhead Cherries' attack and bagged his first Premier League hat-trick against West Ham.

And Howe is confident his feats will act as a springboard for him to fulfil his "enormous" potential, providing he keeps working hard.

"He is definitely up there as one of my best signings," said Howe to the Daily Echo. "Whether he is the best or not, I don't know.

"The pleasing thing with Joshua is his potential is enormous.

"We feel there is a lot more to come from him. He's improving rapidly, he's making great strides and that is all down to his attitude and how he conducts himself every day.

"I think there is a really bright future for him."