Cardiff striker Jay Bothroyd scored his 14th league goal of the campaign in the 4-2 home win over Watford, but Bluebirds boss Dave Jones insists the 28 year old will only be allowed to leave the English Championship club if his valuation is met.
The striker is out of contract at the end of the season and has been linked with a Premier League move.
Jones has confirmed that unless a club meets Bothroyd's valuation then the club will not consider selling their prized asset during the January transfer window.
"Nobody has found that figure that will take Jay away from us," explained Jones.
"When that figure is reached then the board will have a decision to make.
"The valuation of the players will be discussed once we receive an offer but the board may decide that we will keep him.
"It's not just Jay. That goes for any player, whether they are out of contract of not.
"There is always going to be people making enquiries for our players. But making an enquiry is different from making an offer."