Bolton Wanderers signing Stuart Holden says David Beckham's move to LA Galaxy has been great for the sport in his country. Holden believes the former England skipper's influence will ensure "soccer" stays in the nation's consciousness long after he leaves.
"He brought a buzz to the game," he told the Bolton News. "When you think of the world's most famous players, he's probably right at the top of that list.
"His influence at the Galaxy was immense. He sold season tickets, merchandise and shirts when he first arrived, but didn't really inspire many results on the field. But this last season, they saw success and made it to the cup final.
"He brought a lot of exposure to football in the States, and while everyone knows it's not the main sport there, hopefully it will be soon.
"The league has a certain infrastructure I think it is working now. There have been attempts to have professional soccer over there in the past and they haven't worked because they went about things in the wrong way.
"They have their business plans and it's a different approach to over here, but I think it's something the American audience can identify with."