Bologna has signed a sponsorship deal with telco Linkem, reports SportBusiness.

Bologna's deal will cover the 2018-19 season. Linkem will serve as a 'Partner of the Future' and will receive branding space on the back of the shirts worn by Bologna's youth teams.

The company will also be promoted during Bologna home matches, while unique experiences will be organised for fans throughout the season.

Christoph Winterling, director of Bologna's marketing and commercial operations, said: "The idea of investing in children and families focusing on the youth sector is perfectly in line with the attention that Bologna is reserving for young people, be it athletes or fans. As part of this partnership, in the coming months we will develop together with Linkem many activities dedicated to the rossoblù fans."

Linkem holds an existing partnership with Roma.