Successful Argentine club Boca Juniors are much like Sydney-based Australian outfit Marconi Stallions according to Boca coach Claudio Borghi.

At yesterday's press conference to launch their pre-season tour of Australia and New Zealand, Borghi commented that Boca have similarities to the New South Wales Premier League club who were once a powerhouse in the old National Soccer League.

Despite being an Argentinean club, Boca were founded by Italian immigrants from Genoa who moved to La Boca, Buenos Aires in 1905 and Borghi said it had a parallel to the Italian heritage of Marconi, the club named after Italian inventor Guglielmo Marconi.

"Boca already has 80,000 members, the stadium only holds 55,000 so you have people waiting, that's what makes Boca so popular," Borghi said.

"The club was made by a generation of Italians so it has a real family feel. It's like Marconi in Australia, very Italian, it's the same thing."