The Championship play-off final defeat courtesy of Ricardo Vaz Te's late winner denied the Seasiders an instant return to the Premier League.
And Holloway was magnanimous in the wake of desperate disappointment, telling Sky Sports: "Well done to West Ham. It looked like it was going to extra-time, I was very pleased with our performance overall.
"I think when they scored we lost it a little bit, lost our shape, lost our belief and I asked them to do certain things at half-time.
"Like my lot, they went out there second half, fantastic performance, and we'll be ruing the day we missed a couple of chances, but that's life.
"Good luck to them. I'm very proud of my players, very proud of my team and my fans. Unfortunately we didn't deliver."