Blackburn Rovers boss Steve Kean says the pressure is on Roque Santa Cruz to deliver.
Santa Cruz arrived last week from Manchester City in a loan agreement.
Kean said: "Probably there is more expectation on him now. People will expect him to deliver and he will have to live up to that.
"I think that is good because it gives a positive pressure.
"People will be putting him in that bracket and saying he is a £17million striker and expecting him to deliver whereas the pressure was probably off him first time round.
"I think that is good to get him on his toes. He is certainly looking forward to coming back here. When he walked in here in the morning he was laughing and joking, looking forward to getting the medical out of the way and getting out onto the grass.
"I think not only his aerial ability but he has class on the ground and can link players really well. If we can get players of that ilk coming in and turning down clubs from this country and abroad then that is fantastic."