Blackburn Rovers boss Mark Hughes says he's only seeking top drawer signings this summer.
He told the Lancashire Evening Telegraph: "You look at the teams in and around us and they've all spent a significantly more money than we could ever hope to spend.
"We're doing okay given how much we have to invest year on year.
"What we have here is continuity. We have a continuity of staff, a lot of the players we've retained here are on long-term contracts and are happy.
"We work with what we've got and we make the players we've got better."
He added: "It's going to be more difficult because more teams are really trying to establish themselves in the top 10. Teams who haven't previously had the option of qualifying for Europe have ambitious owners, who have money that demands success. As a consequence it gets more difficult for us.
"You look at the set-up we have and facilities-wise we're fine. But investment in the team, to get to that next level, is difficult.
"We just have to work extremely hard with the players we do have and the investments that we do make have to be ones that have an impact for us. If they don't then it becomes very difficult for us."