Blackburn Rovers confirmed yesterday the capture of Bayern Munich striker Roque Santa Cruz.
Rovers chairman John Williams believes the club have shown shrewd business sense by signing Santa Cruz.
Williams told rovers.co. uk: "We set off with the intention of securing quality at the right price and I think we have achieved that."
Bayern have allowed Santa Cruz to leave following the summer arrivals of Luca Toni and Miroslav Klose, with coach Ottmar Hitzfeld recently confirming he was looking to sell the South American.
Blackburn boss Mark Hughes said: "We should not underestimate the football grapevine.
"People are beginning to understand what we are trying to do here. Word gets around and that gives you a foot in the door.
"Obviously the deal has to be right for the individual and the club. I am sure Roque will enjoy the day-to-day working here.
"I am delighted to get him. He brings quality and great technical ability. He is going to complement the very good strikers I have here.
"Competition is always good. I am very excited at what is in store."