"You don't need to be a football manager to know that we are in the market for a striker," said Big Sam.
"We do need to strengthen in other areas, but up front is the big priority. There is money available and we need to spend it as wisely as possible. There is no room for mistakes and we have to make sure that anyone we bring in is going to make a big contribution.
"Finding a new striker - possibly two - is my focus."