Blackburn Rovers boss Sam Allardyce admits he's fed up with his reputation as a route one manager.
This week he even had to hear Blackburn's new Indian owners suggest that his team may wish to play more entertaining football.
Talking beneath a banner encouraging young Blackburn players to 'Pass and Move', he told the Daily Mail: "At Blackburn, the fans are entertained by putting the ball in the opponent's box and creating chances to score goals. Not particularly by making 35 passes in your own half.
"It is the same all round the country. Fans are entertained by a high tempo game with lots of chances. That is what we deliver and why we are a worldwide brand and everybody wants to buy it. So don't knock it.
"The perception of me is one that has never changed. It's just because we decided to play a certain way against the big boys to try to win a football match. The assumption was then that we did that in every game, which is rubbish.
"The image comes from Bolton where I had an exceptional group of world-renowned players. Everybody has forgotten about that.
"But if we talk about El Hadji Diouf, Nicolas Anelka, Jay-Jay Okocha, Fernando Hierro, Kevin Davies, Youri Djorkaeff, Ivan Campo, Vincent Candela, Gary Speed, Kevin Nolan and Jussi Jaaskelainen then you see a team that had about 30-odd medals between them. We counted them. I put them in one team and people said we played long ball."