Blackburn Rovers global advisor Shebby Singh has apologised to boss Steve Kean and midfielder Morten Gamst Pedersen for comments he made at a fans' forum.
Singh stated on Saturday that Kean would be sacked if Rovers lost three games in a row at the start of the season.
"I would like to send an apology to Steve Kean because some things were said on Saturday," said Singh.
"I think they would have hurt Steve Kean's feelings and for that I sincerely apologise.
"Some things are said in jest that don't come across like that when repeated but I am not making excuses. I apologise for hurting any feelings."
Singh also clarified comments he made about long-serving Pedersen, after questioning his fitness levels.
"I would also like to apologise to Morten Gamst Pedersen for what was said. There are no excuses and Morten is a great character," added Singh.
"My blunt honesty also sometimes upsets people and sometimes rubs people up the wrong way.
"I am making efforts to bring the club back to the fans and in trying to do that I have gone too far. I am trying to find the middle ground."