West Ham United boss Slaven Bilic says the club is capable of attracting top drawer talent.
A top-six finish and a European place may not be beyond Bilic's side this season and the Croat insists it is what happens on the pitch that remains most important.
"We have London, the Premier League, West Ham is a good club - but this isn't going to be enough to attract big, big players," Bilic said.
"Dimitri Payet is this kind of player. Very few people believed he would come here.
"And we had big players sign for West Ham before. For example I signed for West Ham - I am joking - but (Paolo) Di Canio was a big name."
Bilic added: "It's a great step up for the club but you can't say just because of the stadium we suddenly become a big gun - but we have a good platform to build on."