The Daily Mail says Giggs could become the â€˜new Tiger Woodsâ€™ as sponsors abandon him over his alleged philandering, marketing experts believe.
They predicted that the firms which have helped amass a Â£34million fortune would react unfavourably to the wrecking of his family-man image.
Nigel Currie, of the consultancy Brand Rapport, said the latest developments were "extremely damaging from Giggsâ€™s point of view". He added: "What he had going for him from a marketing perspective was his seemingly clean-cut personal image.
"A little like Tiger Woods, he had this untouchable air about him, almost Mr Perfect â€“ he was seen as a model professional and a really good guy.
"Once that image goes, heâ€™s likely to find his whole unique selling point has gone, too."