Crystal Palace have named online bookmaker Mansion as their main sponsor for the 2015/16 Premier League season, reports, www.sportspromedia.com/.
Gibraltar-based Mansion will be Palace's front-of-shirt sponsor for the duration of the league campaign, and will also have significant branding visibility around the club's Selhurst Park stadium and on the post-match interview backdrops.
The deal is likely to be worth in the region of UK£2 million to the club.
Steve Parish, Crystal Palace chairman, said: "At Crystal Palace FC we are pleased to be working alongside such an entertainment heavyweight as Mansion. I very much look forward to partnering with them to grow both our distinct brands.
"We have an exciting season ahead of us, as we seek to truly establish ourselves in the Barclays Premier League, and I'm excited that Mansion will be joining us as we continue to create a new reality and future for our club."