Betting companies keep club's sponsorship coffers full
The emergence of betting companies has saved the English Premier League shirt sponsorship industry from a second consecutive fall in value, according to an industry expert.
Andreas Ullmann, head of market intelligence at sports consultancy Sport+Markt, estimates that the value of shirt sponsorship deals in the Premier League fell from £69.2 million during the 2007-08 season to £68.2 million last season, after years of continuous growth.
He told the Financial Times that the value of shirt deals will increase slightly to £70 million for the 2009-10 season thanks to the emergence of new sponsors from the betting industry.
"Without [betting companies] many clubs would have serious problems," he said. "It has become a bit more of a buyer's market in the UK as we can see from the new deals that some teams have struck with online betting companies."
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| Home | Away | Score | Time |
|---|---|---|---|
| Sat Feb 11th | |||
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|---|---|---|---|---|---|---|
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| Tottenham Hotspur | 25 | 16 | 5 | 4 | 24 | 53 |
| Arsenal | 25 | 13 | 4 | 8 | 13 | 43 |
| Chelsea | 25 | 12 | 7 | 6 | 13 | 43 |
| Newcastle United | 25 | 12 | 6 | 7 | 0 | 42 |
| Liverpool | 25 | 10 | 9 | 6 | 6 | 39 |
| Norwich City | 25 | 9 | 8 | 8 | -4 | 35 |
| Sunderland | 25 | 9 | 6 | 10 | 8 | 33 |
| Everton | 25 | 9 | 6 | 10 | -1 | 33 |
| Swansea City | 25 | 7 | 9 | 9 | -4 | 30 |
| Fulham | 25 | 7 | 9 | 9 | -5 | 30 |
| Stoke City | 25 | 8 | 6 | 11 | -14 | 30 |
| West Bromwich Albion | 25 | 8 | 5 | 12 | -6 | 29 |
| Aston Villa | 25 | 6 | 10 | 9 | -5 | 28 |
| Queens Park Rangers | 25 | 5 | 6 | 14 | -17 | 21 |
| Blackburn Rovers | 25 | 5 | 6 | 14 | -19 | 21 |
| Wolverhampton Wanderers | 25 | 5 | 6 | 14 | -21 | 21 |
| Bolton Wanderers | 25 | 6 | 2 | 17 | -22 | 20 |
| Wigan Athletic | 25 | 4 | 7 | 14 | -27 | 19 |
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