Betting companies keep club's sponsorship coffers full
The emergence of betting companies has saved the English Premier League shirt sponsorship industry from a second consecutive fall in value, according to an industry expert.
Andreas Ullmann, head of market intelligence at sports consultancy Sport+Markt, estimates that the value of shirt sponsorship deals in the Premier League fell from £69.2 million during the 2007-08 season to £68.2 million last season, after years of continuous growth.
He told the Financial Times that the value of shirt deals will increase slightly to £70 million for the 2009-10 season thanks to the emergence of new sponsors from the betting industry.
"Without [betting companies] many clubs would have serious problems," he said. "It has become a bit more of a buyer's market in the UK as we can see from the new deals that some teams have struck with online betting companies."
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| Sun May 13th | |||
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| Arsenal | 38 | 21 | 7 | 10 | 25 | 70 |
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| Newcastle United | 38 | 19 | 8 | 11 | 5 | 65 |
| Chelsea | 38 | 18 | 10 | 10 | 19 | 64 |
| Everton | 38 | 15 | 11 | 12 | 10 | 56 |
| Liverpool | 38 | 14 | 10 | 14 | 7 | 52 |
| Fulham | 38 | 14 | 10 | 14 | -3 | 52 |
| West Bromwich Albion | 38 | 13 | 8 | 17 | -7 | 47 |
| Swansea City | 38 | 12 | 11 | 15 | -7 | 47 |
| Norwich City | 38 | 12 | 11 | 15 | -14 | 47 |
| Sunderland | 38 | 11 | 12 | 15 | -1 | 45 |
| Stoke City | 38 | 11 | 12 | 15 | -17 | 45 |
| Wigan Athletic | 38 | 11 | 10 | 17 | -20 | 43 |
| Aston Villa | 38 | 7 | 17 | 14 | -16 | 38 |
| Queens Park Rangers | 38 | 10 | 7 | 21 | -23 | 37 |
| Bolton Wanderers | 38 | 10 | 6 | 22 | -31 | 36 |
| Blackburn Rovers | 38 | 8 | 7 | 23 | -30 | 31 |
| Wolverhampton Wanderers | 38 | 5 | 10 | 23 | -42 | 25 |
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