Pier Silvio is the son of Milan president Silvio Berlusconi and the vice-president of Mediaset.
"As a Milan fan I am happy that El Shaarawy is removed from the market and is staying," reflected Berlusconi to reporters this week.
"Despite his young age he is a champion, but he still has much to prove. It is a choice that depended upon my father.
"I expect maximum commitment for next year because he has talent and with his age he can improve a lot.
"His ups and downs last season? Maybe he has suffered from the media explosion around him. For a very young lad it can happen."