Christian Benteke is proving the most popular player at Aston Villa.

The Birmingham Mail says the Belgian striker dominates the personalised replica kits chart with a huge percentage of purchases featuring: 'Benteke 20'.

About half of the shirts sold in Villa's official club shops are personalised and then around three-quarters of those feature the name of the customer.

Benteke then accounts for 50 per-cent of the following sales as supporters idolise the powerful forward.