David Beckham has helped PSG to a new £100 MILLION sponsorship jackpot.

PSG cashed in as soon as former Manchester United and Real Madrid star Becks, 37, arrived in the French capital, with replica shirts bearing his name flying off the shelves at the club shop on the Champs Elysees at almost £100 a time.

But according to Le Parisien that is just small change"

"After signing Beckham, there is even more good news for PSG.

"According to our information, the capital's club on Saturday agreed an extension of its shirt sponsoring contract with Emirates, the airline company of the United Arab Emirates.

"The agreement, which focuses on a partnership of five years from next season, has risen sharply and reaches a level never recorded in France of 25m euros a year, including bonuses."