Barcelona have announced Beko as their training kit sponsors.
Never before has the Blaugrana's training gear been the subject of a sponsorship deal.
A three-season agreement has been struck, with the Blaugrana to receive €19m per season, for a total of €57m, reports Marca.
Beko were already involved in sponsorship of LaLiga's leaders and their logo is on the sleeves of the first team's jersey.
Although they did also sponsor the training jersey, they were on the back of the top and under the new agreement, they will be emblazoned across the front.