FC Barcelona have signed a four-year deal with home appliance manufacturer Beko, reports, www.sportspromedia.com/. The deal, which was unveiled in Barcelona on Monday, will see Beko's logo become the first corporate brand to take up a permanent place on the sleeves of FC Barcelona shirts during Spanish league and cup games, and club tours.
Beko unveiled a new corporate logo, which will also appear on Barcelona's training kit, as the deal was announced.
The deal is certain to be worth a multi-million dollar sum, with Beko taking global sponsorship rights.
