Spanish Primera Division champion FC Barcelona has agreed a sponsorship deal with PepsiCoâ€™s sports nutrition drink Gatorade, reports Soccerex Business Daily.
The agreement will run for three years, from 2013-14 to 2015-16. Barcelona will provide exposure of Gatoradeâ€™s products at the Nou Camp stadium and news conferences as well as on the clubâ€™s official website.
Gatorade, which has an extensive association with sport in North America and is increasingly prominent in Europe, will also offer Barcelona access to the companyâ€™s laboratory and testing facilities at the Gatorade Sports Science Institute, which will provide support for the clubâ€™s players.
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