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​Barcelona agree strategic partnership with Chinese partner

Barcelona have agreed a strategic partnership with real estate company the Shimao Group until the end of 2019, reports, www.sportspromedia.com/.

The Chinese property developer will become a regional sponsor of the La Liga champions. The two parties will collaborate to promote social and sporting excellence in Asia's largest country, as well as working together on a healthy living campaign.

The financial terms of the two-year agreement have not been released.

"I would like to welcome the Shimao Group to the FC Barcelona family," said Manel Arroyo, Barcelona's vice president of marketing.

"Through this sponsorship agreement I am sure that we can join forces to make Barça, Shimao and soccer even more popular among the Chinese people.

"For us, China is a strategic market and I am sure that our partnership with the Shimao Group will make FC Barcelona the most popular football club in that country."

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Ian Ferris
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