Messi is in line to win a fourth Ballon d'Or next year.
But he told El Pais: "Yes, I prefer to win titles with the team before individual prizes or outscoring everyone. I'm more concerned about being a good person than being the best footballer in the world. Besides, in the end, when all this is over, what can you take with you?
"My hope is that when I retire that I'm remembered as a good guy. I like to score goals, but I also like to be friends with the people I play with. It's good to be valued as a person, it's important that they have good concept of who you are beyond being the guy that scores a lot of goals."