"But when you actually look behind what that means, it doesn't necessarily mean the clubs with the biggest revenue. It means clubs with great facilities, clubs with a very strong community ethos, clubs playing in the highest level in their region.
"It means attracting the best players in the world, which we aim to do, and developing your own players, which we are doing. It's about great crowds and great sponsors.
"The Manchester Uniteds, Barcelonas, Real Madrids, we've got to aspire to set those sort of standards for North America and that's what we intend to do."