AC Milan commercial chief Barbara Berlusconi feels she has a key role in rebuilding the club.
The daughter of Milan president Silvio Berlusconi, Barbara is determined to improve commercial revenue coming into the club.
Berlusconi told 442: "In 2000, three of the top five clubs in Europe were Italian, by revenue. Today we are far behind. The model of football for the future is inevitably a mix of sporting success and ability to achieve commercial, financial and managerial results.
"And the best results on the field should be from those who adopt a structured and efficient business strategy.
"A good example? Germany, with stadiums that are owned, and rich sponsorships, without follies they have created a virtuous system, an example to follow.
"Accounts are in order, stadiums are full, there is commercial activity and many young people on the field.
"Then, we must remember that football is not only a business for those who earn millions of Euros, but also for the many jobs that it can create."