AC Milan co-GM Barbara Berlusconi admits they're attempting to find new ways to fund the running of the club.
Berlusconi is in charge of marketing at Milan.
"Increasing revenue, therefore, is a key battle for us to face.
"Only by doing that will we be able to fund ourselves, improve our infrastructure and sign more top players.
"It is a challenge that won't yield its first results until the medium term, not in the next three years."
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