Liverpool managing director Ian Ayre admits they have plans to takeover the world!
Ayre reveals Fenway Sports Group are backing plans to expand the club's profile across several key international markets.
He told Managementtoday.co.uk: "All manner of things. It means real infrastructure and people in certain markets; we've got an office in Singapore, and FSG's sports marketing team are picking up the US for Liverpool, so we've effectively got an office in the US too.
"We'll also going to be expanding into some other markets - we're just circling in at the moment which ones, and at what size. Then the next stage will be more localised products - local language TV and websites; retail products that are more geared towards that particular market/region at that particular price point. And there's our soccer school business, which is growing significantly at the moment - we've started 6 new schools in the last 8 months. So it's a combination of all of these.
"The idea is that wherever you are in the world as a Liverpool fan, you should be able to reach out and touch some of our products in a local language/ currency. But it's not one size fits all, it's got to be as tailored as possible.
"We'll support that with other things like touring - we'll go on tour to three key Asian markets this summer, for example. But we see tours as the icing on the cake, as opposed to being big revenue generators in themselves. It's all about creating the other things that are going on week to week. Going on tour doesn't make you significant money or build a significant fanbase - what does that is being in people's eyeballs every day. That's what we're trying to create. The team turning up is just the icing on the cake."
