Rudd will meet with Blatter and other leading FIFA delegates at the governing body's annual congress in Sydney and intends stressing Australia's desire to host the world's biggest sporting event.

"I'm looking forward to it," Rudd said. "They (FIFA) get to physically suck it and see.

"(They will get to) see what a stupendous country this is, what a great city Sydney is, how good the facilities are and how serious the government is about this.

"When we say we're going to put on a major world sporting event we get on with the business of putting it on.

"We don't leave anything to risk and that will be our attitude with this and that's what I will convey to the FIFA team."

He continued, "It is complex and national passions run high and that's where I think diplomacy is going to be very important.

"Pulling off the Olympics for Australia twice in half a century says a lot of about Australia.

"If we can do that we can give this a good shake and we intend to." Rudd warned Australia's sporting public it would not be an easy fight.

"This will be a marathon of all marathons. It is going to be tough as hell," he said.

"But you've got to be in it to win it. If we want the best for this game for the future, then bringing that World Cup to Australia in 2018 is the way to go.

"It's going to be a very, very challenging period of diplomacy, starting when all those FIFA guys come to Australia fairly soon.

"We in Australia don't put our hand up for a bid unless we're confident we can deliver the infrastructure to support the bid.

"That will be the case here as well."