Atletico Madrid are ready to use Sergio Aguero to bring in blue chip financial support.
AS says Atletico are working closely with Aguero's agents to use the Argentine's growing global profile to boost their own coffers and also strengthen the youngster's status as one of the world's hottest emerging stars.
Sony, Pepsi and Coca Cola have all been mentioned as potential partners as Atletico seek six top-level multi-national companies to join with them and Aguero.