Atletico Madrid president Enrique Cerezo is adamant Radamel Falcao is not for sale.

The 26-year-old has been linked with Chelsea, among other clubs, but Cerezo has no desire to cash in on Falcao.

"I want to keep Falcao in the squad," Cerezo told AS.

"For us, the Colombian is a reference point on the pitch and today he is key for Atletico."