Atalanta have entered into a major partnership with Veratour.
The Italian travel agent will serve as Atalanta's main sponsor for the 2017/18 Serie A season, reports, www.sportspromedia.com/.
Veratour will have a strong brand presence at the Bergamasco club's home ground, the Stadio Atleti Azzurri d'Italia, and it will be their front-of-shirt sponsor.
However, the agreement only covers Atalanta's domestic fixtures as the club are still looking to find a shirt sponsor for their Uefa Europa League campaign.
The financial terms of the one-year agreement have not been released.