Aston Villa have announced Dafabet as new major sponsor.
A leading Asian online betting website, Dafabet has grown rapidly over the past 18 months and is now established as one of the top sportsbook brands in the world.
In 2012 Dafabet was ranked 21st in the prestigious eGaming Review Power 50 list of online gaming operators.
As part of the agreement, the Dafabet logo will feature on the home and away Villa shirts and the company will enjoy a host of sponsorship benefits.
"We're pleased to announce our partnership with Dafabet," said Villa Chief Executive Paul Faulkner.
"There is a real sense of excitement, anticipation and optimism as we look forward to the new season, building on the solid foundations we have in place."