Tottenham Hotspur have announced that insurance firm AIA will sponsor the club's kit in all cup competitions this season, reports www.sportspromedia.com/ AIA, an Asian company, will sponsor Spurs' shirts in every Uefa Europa League, FA Cup and Capital One Cup match in 2013/14, as well as working with the north London club on marketing and CSR initiatives in the Asia-Pacific region.

"We are pleased to have the AIA name on our shirts, particularly given the stature and strength of the AIA brand," Spurs' chairman Daniel Levy said in a statement. "AIA has a unique and long history in Asia, and today is a high-growth Company and a clear market leader in their field."

Mark Tucker, AIA Group's chief executive and president, added: "We know that Spurs has a massive fan base in Asia and in general that English football holds an immense and increasing attraction to football fans throughout the region.

"We are excited by our association with Spurs and to be working with them as we continue to communicate the strength of the AIA brand to consumers in our 17 markets around the Asia-Pacific region."