La Liga has agreed major television deals in Asia, reports, www.sportspromedia.com/.
BeIN Media Group has secured the broadcast rights to the league in 18 markets across south-east Asia for the next three years. The Qatari giant - which, according to Media Business Asia, capitalised on its close relationship with La Liga international partner Mediapro to seal the deal - will now pitch coverage to networks throughout the region.
BeIN Sports currently distributes the international rights to Ligue 1, the top division of French club
Meanwhile across the continent in south Asia, La Liga has signed a three-year deal with Multi Screen Media (MSM), which takes the rights from Star India. MSM's Sony Kix channel will carry games live in India, Pakistan, Sri Lanka, Bangladesh, Bhutan, Nepal and the Maldives.
"We are extremely thrilled to be associated with this pre-eminent league and this move opens up a bold new chapter in our operations as we go on to spearhead the football-led genre in our industry," said Sony Kix business head Prasana Krishnan.
"The extended offering of matches coupled with holistic recaps of the league, will position our network as the premier destination for unparalleled football viewing experience."