Mike Ashley has already rejected a takeover approach for Newcastle United - barely a month after taking full control.
The Sun says a group of Chinese investors negotiated to take over the Toon and hand billionaire Ashley a £20m profit.
An American-based investor also declared an interest in rivalling the Chinese bid.
A Toon insider confirmed: "Ashley got this club relatively cheaply and is now being offered the chance to make a big profit."
Ashley decided not to sell.