AS Roma has entered into a partnership with pasta-making company La Molisana, reports SportBusiness.

La Molisana has agreed a three-year deal to become a premium partner of Roma. The company will benefit from pitchside brand exposure, along with promotion in the Stadio Olimpico's hospitality suites and other club spaces.

As part of the agreement, La Molisana will teach food education at football schools, promoting healthy lifestyles among children. La Molisana will also start selling 'La Pasta della Roma' in large supermarket outlets from September, with its Spaghetto Quadrato and Mezza Manica products to be available in packaging featuring the club's colours.

Additionally, La Molisana will launch a season-long competition that will give purchasers of its pasta the chance to win tickets for Roma matches and other prizes.