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Arsenal sign up Paddy Power

Arsenal have signed a three-year sponsorship agreement with Irish bookmaker Paddy Power, reports, www.sportspromedia.com/. Under the terms of the deal Paddy Power becomes the official betting partner of the Premier League side in the UK, Ireland and Italy.

The partnership will be activated with offers and exclusive bets around certain Arsenal fixtures this season, as well as through the club's digital and social media platforms.

In addition Paddy Power will have access to Arsenal's first-team squad for promotional activities and the club's marketing database, and receive hospitality at Emirates Stadium.

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Dave Williams

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