Arsenal’s sponsorship by Emirates has highest public awareness

Emirates’ sponsorship of Arsenal is the most recognised amongst sports fans in the UK, a new study finds, reports fcbusiness.
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Emirates’ sponsorship of Arsenal is the most recognised amongst sports fans in the UK, a new study finds, reports fcbusiness.

New findings from Repucom’s Sponsorlink study has found that amongst people attending sports events in the UK, 88 percent are aware that Emirates own the naming rights to Arsenal’s home stadium.

Awareness of Arsenal’s shirt sponsorship deal with the Dubai based airline was also the highest of all Premier League clubs with 62 percent of people being aware of the partnership.

Charlie Dundas, managing director UK and Ireland Repucom, said: “In terms of public awareness of shirt sponsors in the Premier League, both Emirates and Etihad are ranked within the top three. Britannia’s long running dual sponsorship with Stoke City, which ended after 15 years in 2012, puts them as the third most recognised stadium naming rights holder in the Premier League, only bettered by Emirates and Etihad.

Whilst traditionally the longevity of a sponsorship deal has produced the highest levels of public awareness of the sponsoring brand, dual sponsorship deals now demonstrate much higher levels of public recall.

The study also showed that 27 percent of people would consider using the products or services of a sponsoring brand if they were to buy the naming rights to the club they followed.

 
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