Arsenal communications chief Tom Fox says they're proud of their partnership with Emirates.

Fox was discussing their shirt sponsorship with Emirates.

"Football can be a fairly mercenary commercial environment," he said.

"Football clubs go into the market and they really do business with whoever wants to pay them the most money.

"By the time this current shirt deal expires with Emirates, they would have been on our shirt for 13 years.

"That says a lot about how we run the football club and what's important to us as a football club.

"So it's not just about finding the best commercial opportunity."