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Arsenal marketing chiefs amazed by success of Asian tour

Arsenal's money men are delighted with the impact made by their first tour of Asia.

Arsenal's marketing department has been excited at how the tour has helped to make the club more visible in China and increase their reach. One of many remarkable statistics was the one million users who logged in to a web chat with Vela and Aaron Ramsey, whose nickname in these parts is Mr Handsome.

There is no doubt that Arsenal have felt the love from the locals.

They have choreographed their tour to perfection, making capital from even the little touches. The players' names on the back of their shirts here were in Mandarin.

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