Arsenal have announced SportPesa as their new official betting partner in Kenya, reports, www.sportspromedia.com/.

The north London club have signed a 'long-term' deal with the company that is 'geared towards helping SportPesa grow their business in Kenya'.

Under the terms of the contract, SportPesa will look to engage Arsenal's Kenyan fan base with digital activities and marketing initiatives featuring first-team players and club legends.

SportPesa, which currently title sponsors Kenya's Premier League, will offer five-day training camps twice per season, with sessions run by Arsenal-trained coaching staff. The company will also offer its customers the chance to win official club merchandise and tickets to matches.

"We are delighted to welcome SportPesa as our official betting partner in Kenya," said the Gunners' chief commercial officer, Vinai Venkatesham.

"Arsenal has huge support across Africa and we look forward to engaging further with our fans in Kenya while also helping to drive the SportPesa business and, through a wide range of initiatives, the development of football in the country."