Arsenal is introducing a Ticket Transfer facility in a bid to improve its ticketing services for the 2013/14 season, reports fcbusiness. With games continuously sold out at the Emirates Stadium, work has been on-going to develop a Ticket Transfer facility which allows Gold level members (season-ticket holders) who are unable to attend a match to give their ticket to a family member or friend.

Ticket Transfer is designed to make it easier for fans to give their tickets to selected contacts. Supporters can set up lists of family and friends and pass the ticket to them at the press of a button. The recipient will simply print a coupon at home which will provide access to the stadium.

"Ultimately we all want as many supporters as possible to fill Emirates Stadium for our home matches," said Arsenal chief executive, Ivan Gazidis, on the club's official website..

"We want members with season tickets to use them and really help us create the atmosphere that gives our team an edge at Emirates Stadium.

"We have made considerable progress this season with 23,000 tickets available through our Ticket Exchange system and we are confident this new development will make a further impact.

"Ticket Transfer is a significant development. We recognise many fans hand tickets to friends and family when they can't go and this helps them do it safely and securely. This gives people the chance to pass tickets onto friends and family without fearing they are breaking the terms and conditions of their ticket."