Arsenal formalise partnership with Colorado Rapids
Kroenke owns a 12 percent stake in the Gunners and has now bought 50 per cent of Arsenal Broadband Limited, giving his company an interest in the club's website and Internet rights.
Arsenal also said it had intensified its commercial relationship with Kroenke's Sports Enterprises, based in Denver.
"We have held constructive and fruitful discussions with Stan Kroenke over the past year and are excited by the prospect of further developing our mutual commercial projects with KSE," said Arsenal managing director Keith Edelman.
Kroenke also owns the NBA's Denver Nuggets, the NHL's Colorado Avalanche and the NFL's St Louis Rams.