Arsenal are formalising their ties with MLS club Colorado Rapids.
Kroenke owns a 12 percent stake in the Gunners and has now bought 50 per cent of Arsenal Broadband Limited, giving his company an interest in the club's website and Internet rights.
The Gunners said the primary aim of the linkup with the Rapids was to build the Arsenal brand in the United States while helping improve the MLS team and supporting American grass-roots soccer.
Arsenal also said it had intensified its commercial relationship with Kroenke's Sports Enterprises, based in Denver.
"We have held constructive and fruitful discussions with Stan Kroenke over the past year and are excited by the prospect of further developing our mutual commercial projects with KSE," said Arsenal managing director Keith Edelman.
Kroenke also owns the NBA's Denver Nuggets, the NHL's Colorado Avalanche and the NFL's St Louis Rams.
