The Frenchman said: "Every Premier League game is watched by a minimum of 500 million people and we have responsibility to show Arsenal can be a modern club, that we can create a culture with foreign players, local players and promote football across the world.
"We have developed a brand quite well. We are loved all over the world and that's a great sign. There is big competition on TV.
"Everyone has choice so the quality of football you offer has become very important."