Arsenal boss Arsene Wenger was able to articulate superbly the global pull of the Premiership to the club's shareholders yesterday.
"We have developed a brand quite well. We are loved all over the world and that's a great sign. There is big competition on TV.
"The guy who lives in Thailand or Africa goes home and chooses whether to watch Real Madrid or Arsenal, Inter Milan or Manchester United.
"Everyone has choice so the quality of football you offer has become very important."