Arsenal boss Wenger: The world loves the Premiership

Arsenal boss Arsene Wenger was able to articulate superbly the global pull of the Premiership to the club's shareholders yesterday.

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The Frenchman said: "Every Premier League game is watched by a minimum of 500 million people and we have responsibility to show Arsenal can be a modern club, that we can create a culture with foreign players, local players and promote football across the world.

"We have developed a brand quite well. We are loved all over the world and that's a great sign. There is big competition on TV.

"The guy who lives in Thailand or Africa goes home and chooses whether to watch Real Madrid or Arsenal, Inter Milan or Manchester United.

"Everyone has choice so the quality of football you offer has become very important."

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