Arsenal boss Arsene Wenger has attacked rival managers who "cheat" their way to glory.
With his team top of the Premier League and through to the Champions League quarter-finals, Wenger is determined to succeed with style and integrity.
He made no attempt to hide his contempt for some contemporaries and said: "I know people who have won trophies and I don't rate them.
"What is important for me is to play in a fair way and in a way that people will enjoy. Of course winning is important - but so is moral integrity.
"A trophy is something you can show only for the moment. But what remains after that is the way you have played and the way you have behaved. These are also important."
Wenger was responding to Jose Mourinho's latest jibe in which the former Chelsea chief claimed: "Arsenal are a unique team. Their coach hasn't won anything for years but he is still an idol."
Asked about Mourinho's comments, he said: "I let other people talk. I will talk for myself. I try to do my job as well as I can. If it's not good enough, people will let me know."