Arsenal boss Arsene Wenger admits he is embarking on a new era after his deadline day signing spree.
"It starts again because we have taken five players," said Wenger. "How long does the cycle take? In the modern society zero days.
"We were a team on the up and that was not rewarded last year because we were a bit hungry to go for all four trophies.
"The basic quality was there and we were certainly very close to winning last year. But now we've been were hit by major departures that were not planned so we had to review a little bit.
"There's a difficult balancing act between starting a new cycle and fulfilling the fans expectations.
"But we want our fans to be happy, we want to win trophies and we will give absolutely everything to do it."